Make Your Website Work for You

A website is an important component of every brand’s online marketing strategy. It’s one of many touchpoints that influences shoppers making purchase decisions. But in order to help sell your products and services, the website has to deliver a great user experience, immediately. According to statistics compiled by Forbes Advisor, website visitors form an opinion about a website in 0.05 seconds. People are clearly impatient; 47% of users won’t wait longer than two seconds for a website to load. Never has the expression “You never get a second chance to make a first impression” seemed more apropos. Forbes Advisor shared another statistic stating that a whopping “88% of online users won’t return to a website after a bad experience.” This workshop will show you ways to create or update your website and offer a positive user experience: one that’s easy to navigate, convenient, and trustworthy.